Strategic Plan 2014

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The mission of Teach a Kid to Fish (TKF) is to prevent and reduce childhood obesity by empowering Lincoln children and families to eat healthy and be active. Teach a Kid to Fish envisions creating community solutions for children’s health.
Teach a Kid to Fish further defines itself by the values that guide the organization’s thinking and actions:

• Advocacy
• Wellness
• Compassion
• Integrity
• Relationship building
• Sustainability
• Optimism

The Need

Teach a Kid to Fish is an organization dedicated to addressing the childhood obesity epidemic through utilization of the collaborative advantage. TKF is the only organization in Lincoln that is specifically committed to uniting organizations and community members to focus on a shared mission and commit to implementing measurable solutions that prevent and reduce childhood obesity among Lincoln children.

Strategy

The childhood obesity epidemic has reached alarming levels. It is an epidemic affecting not only the physical health of children, families, and community, but also their psychosocial, academic, and economic potential. Multiple studies show increasing levels over the last thirty years, with a tripling of prevalence over that time period. Obese children face a myriad of health, emotional and social consequences as a result of this epidemic. At least 1/3 of Lincoln’s children are considered overweight or obese. Minority children, impoverished children, and children who live in certain Lincoln neighborhoods without access to healthy foods and safe play spaces are disproportionately affected by the obesity epidemic. These populations have even higher rates of obesity, diabetes, early heart disease and are at risk for shorter life expectancies. Working in partnership with community members, Teach a Kid to Fish envisions creating a community solution to this growing epidemic.

To carry out its mission and realize its vision, Teach a Kid to Fish has set the following long-term goals that this plan will address:

• Mobilize the community to empower children and families to eat healthy and be active
• Provide prevention and treatment programs ranging from early childhood to adolescence
• Increase access and promotion of healthy foods
• Increase safe physical activity opportunities

To help set goals aimed at achieving its mission and realizing its vision, TKF has defined four areas of focus within the community-at-large

• Healthcare
• Schools and youth
• Early Childhood
• Community

This strategic plan is divided into two sections: The first section defines the goals and administrative activities of the organization in support of the mission, vision and overarching organizational goals. The second section of the plan describes organizational programs developed to support the mission, vision and overarching organizational goals.

To download the Teach a Kid to Fish Strategic Plan 2013, go to http://www.teachakidtofish.org/file_download/ad445a96-1f07-4a92-aa05-87ba6e950c48

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